Analisis Industry's Competitiveness pada Crude Palm Oil Indonesia
(1) Fakultas Ekonomi, Ilmu Sosial, dan Humaniora Universitas Aisyiyah Yogyakarta
(2) Fakultas Ekonomika dan Bisnis Universitas Gadjah Mada Yogyakarta
(*) Corresponding Author
Abstract
Indonesias palm oil industry has a comparative advantage in term of vast areas
of land and the the cheapest palm oil production cost in the world. In this study
we concern on the industry competitiveness of Indonesias crude palm oil (CPO).
This study also discusses the opportunities of CPOs industry in the future. Here,
the industry competitiveness is analyzed using Porter's Five-Forces. Our result
showed that there is strong pressure in almost all perspectives, except the input
power of buyers and entry. This high pressure related to the amount of worldwide palm oil producers, the availability of soybean oil which indicated as the main competitor for the industry as alternative products, and the internal rivalry. Thus, we analyze the strength of the palm oil industry to find opportunities for further development. Some great opportunities might be applicable for developing the CPO industries are, e.g., optimalizing the use of palm oil as biofuels, maximizing the competitiveness of palm oil among other vegetable oils in terms of production capacity, and boosting the demand from europe as new importers.
Keywords
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DOI: http://dx.doi.org/10.30998/jabe.v3i1.1757
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